You also have control over who can log in to your account, and who can view your reports. You can easily add or remove users, and customize their access to your data. Please read How do I restrict a user's access to certain domains or reports? for more information about controlling access to your account.
I can't really guarantee that Google isn't going to use this data for anything nefarious, but I can't figure out what they would be able to do with it.
I kinda jumped on the shiny new thing without really thinking about it too much. Google just released this today and I wanted to see what it looked like.
//edit: Please post any questions or concerns here and I'll try to address them. Maybe this was a bad idea? I'm not convinced either way. The graphs and charts are nice, but if there are overwhelming privacy concerns I'll see what I can do.
(edited by Guru Zim on 14.11.05 1758) Ignorance is bliss for you, hell for me.
You might consider setting up Powell's Books as a partner. Their main store in Portland has always been considered one of America's best book stores. And it's the one partnership I've ever done on a website that actually made me money.