I was on the forum before actually watching the episode, and the presence of a thread made he think, 'Hmm, I wonder if 24 was particularly good or bad tonight, threads are kind of rare for this show.' Thankfully it turned out to be awesome.
Kirk, crackers are a family food. Happy families. Maybe single people eat crackers, we don't know. Frankly, we don't want to know. It's a market we can do without.