Hard to argue that those five aren't very deserving of the honour, and perhaps overdue to be recognized in some cases.
"It breaks your heart. It is designed to break your heart. The game begins in the spring, when everything else begins again, and it blossoms in the summer, filling the afternoons and evenings, and then as soon as the chill rains come, it stops and leaves you to face the fall alone." --- Bart Giamatti, on baseball
That seems like a low price, to me, all other asinine issues aside. How much do bowl naming rights usually go for? I know it's not a bowl game, but you'd think they'd be able to get more than a measly million for such a high-profile game.