I'm not sure why this is an argument. Here in the US, total medal counts have ALWAYS been how it's been listed on every TV and in every newspaper I can remember since I was old enough to care to look (1980? 1976?) - it's not a better or worse way of presenting the information, it's just how it always IS (has been) around here.
I think the fact that Rich looks less like a fight should be his strong point. The UFC has always been fighting the stigma of "we're not just bar room brawlers". Let Franklin, a college grad and former teacher, show that point to the world.