Drinkers of Sun King Brewery’s Wee Mac Scottish Ale may notice an unusual message next to the canning date posted on their can.
On May 13, a Sun King employee who has been identified as Biscuit, stamped more than 20,000 cans of beer with “Tom Brady Sux” during the height of “DeflateGate,” reports the Indy Star. The Indianapolis-based Sun King, which supplies beer to the Colts Lucas Oil Stadium, home to the Indianapolis Colts, is known for being playful with its date stamps, but was recently made aware of the stamp.
The brewery Tuesday released a statement via its Twitter account: "A SKB employee had fun w the canning date coder. While we don't condoned the message we understand his Colts passion."
The message was put on the can a week after the release of the the Wells Report, which said that New England quarterback Tom Brady knowingly deflating balls used during games. Brady’s four-game suspension, which goes into effect ahead of the upcoming 2015-2016 season had been handed down by the NFL just two days before.
Originally posted by CEOIIIOdds they fire Biscuit?
Slim. Especially since there's a chance that Biscuit is just a fictional fall guy for this publicity stunt. Unless Sun King was super big in New England, they've just given themselves national exposure at the loss of one market.
Living in the Hoosier State, Sun King Brewery is located in the middle of Indianapolis. They are still considered a local, micro brewery and Indiana's backwards state alcohol laws limits the amount of beer Sun King can produce within a year. Last year, they had to stop distributing outside of the Indianapolis area due to almost reaching their limit before the end of the year. So I don't think they are concerned about losing any market share, considering they currently only distribute in the Indianapolis area. I doubt also, anyone would lose their job over this. We don't like Tom Brady in Indiana.
On a side note, Wee Mac is awesome. If any of you get to visit the Indianapolis area and enjoy good beer, Sun King is a must.