Poor Bob & Dave. This looks like the beginning of a trend for ISPs and websites. There were ways around pop-ups before, but this is really bringing it to the masses.
Well, it isn't as though it's much of an issue for them anymore - I've used Pop-Up Stopper for about a year now, and I've been able to access their site while it's running. It didn't used to be that way, so I guess they realized no one gave a good goddamn about their 'cries for help,' and they stopped trying to scam people THAT way. Of course, they still scam, but at least that particular one has died down a tad.