We just added another article, this one from 1911 ...
Some entertaining facts have been divulged in the negotiations for a match between Mahmout, the Turk, and Zybysko, the Pole, and the most interesting is the fact that in the last three years there have been but three matches in Chicago that were on the square.
One was the Hackenschmidt-Gotch match, which as an exhibition was the worst ever seen. But it was honest. Another with a taste of squareness was the Mahmout-Americus contest, on fall of which was on the level. The other square bout is not exactly known.
I agree that a return to the jobber days may not equal ratings, but it may make up for it in PPV buys. Along the same lines, I think the number of PPVs should be cut, but that is so un-McMahon, it will never happen.